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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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NickJr.com: Preschoolers Navigate ‘Playtime’ on their Own
NickJr.com has launched a sneak peeks video platform meant to draw users to the network’s larger broadband re-launch that will make available full-length episodes of shows such as Dora the Explorer, reports AdAge. But while ads on that section of the site, Nick Jr. Playtime, are geared toward the adult helping a child navigate, navigation itself is geared toward preschoolers.
“We’re seeing two-year-olds on the web with their parents,” said Kyra Reppen, VP and general manager of NickJr.com. The Playtime area of the site is where “we’ve committed to creating preschool usability and navigation.”