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Vogue to Feature Wal-Mart Ads

Published on August 24, 2005 | Email this article
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Vogue is running ads for discount retailer Wal-Mart alongside upscale designers such as Gucci, Oscar de la Renta and Roberto Cavalli, the New York Post reports. The ads will debut with an eight-page spread in the September issue.

The ads have received criticism from media buyers who say they don’t live up to the magazine’s stature. Not long ago, the magazine was known to turn away or bury in the back pages ads it deemed too down-market.

 

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