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Women Trail Men in Media Consumption

Media consumption across all categories except magazine reading is higher among men than women, by an average of seven hours per week, according to a report from Forrester Research, ClickZ writes. The report, titled “Men are from CNET, Women are from iVillage,” says that in a typical week, men spend 10.2 hours on a PC compared with the 8.5 hours women spend. And of those PC hours, men spend 6.7 online, while women spend 5.3. However, the technology adoption gap is closing.

 

The only media category in which women spend more time than men is in magazine reading, which varies by a tiny percentage: women spend 2.4 hours, while men spend 2.3. Women also lead men in IM by a slight margin.