Women Trail Men in Media Consumption

Media consumption across all categories except magazine reading is higher among men than women, by an average of seven hours per week, according to a report from Forrester Research, ClickZ writes. The report, titled "Men are from CNET, Women are from iVillage," says that in a typical week, men spend 10.2 hours on a PC compared with the 8.5 hours women spend. And of those PC hours, men spend 6.7 online, while women spend 5.3. However, the technology adoption gap is closing.