Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Good News, Games Developers: Kids Seek Info Online

Published on August 30, 2005
Video games have become a daily activity in the lives of today's children, according to a study from JuniorSeniorResearch and reported by BusinessWeek. The study, which polled 4,000 boys and girls up to the age of 15, found that 61 percent play video games on a daily basis, and that 65 percent of those actually prefer to play their games on the PC rather than consoles and handhelds.