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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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- Behind the Curve: Week Ended March 19, 2010
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JetBlue Places Media and Creative Account in Review
JetBlue has placed its estimated $25 million creative and media account in review, and media planning and buying incumbent Wieden + Kennedy will not be defending the media portion of the business, AdWeek reports. According to TNS Media Intelligence, JetBlue spent $15 million in U.S. media in 2001, $20 million in 2002 and 2003, and approximately $25 million in 2004. The Ad Store in New York has handled creative duties for the last four years. Neither agency was available for comment.