Double Digit Growth in FSIs for Personal Care, Health Care

Free standing inserts (FSIs) in the first half of 2005 increased 2.3 percent from a year ago, with more than 136 billion coupons delivered in Sunday newspapers - the largest number of FSI coupons distributed in any six months since 1995, the Center for Media Research reports. Consumer packaged goods remains the largest sector using FSIs, with a 3.4 percent increase in page activity. The direct response sector, which has been increasing in activity steadily for the past three years, again posted positive growth.