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Double Digit Growth in FSIs for Personal Care, Health Care

Free standing inserts (FSIs) in the first half of 2005 increased 2.3 percent from a year ago, with more than 136 billion coupons delivered in Sunday newspapers - the largest number of FSI coupons distributed in any six months since 1995, the Center for Media Research reports. Consumer packaged goods remains the largest sector using FSIs, with a 3.4 percent increase in page activity. The direct response sector, which has been increasing in activity steadily for the past three years, again posted positive growth.

 

Personal care and health care both saw double digit increases in coupons dropped versus the same period last year, at 15.7 percent and 11.8 percent respectively. Food item coupons dropped 7.9 percent.