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Word Of Mouth Battles Advertising

Published on September 02, 2005
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The Word of Mouth Marketing Association has launched the "Word of Mouth vs. Advertising" weblog where industry experts will come together to discuss the merits, impact and relationship of word of mouth to advertising, Adrants reports. AdJab writes that WOMMA's thesis is that if you're engaging in any sort of paid-advertising you are wasting your money.