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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Word Of Mouth Battles Advertising
The Word of Mouth Marketing Association has launched the “Word of Mouth vs. Advertising” weblog where industry experts will come together to discuss the merits, impact and relationship of word of mouth to advertising, Adrants reports. AdJab writes that WOMMA’s thesis is that if you’re engaging in any sort of paid-advertising you are wasting your money.