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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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Media Shop Predicts TV Show Success with Blogs
Media Shop Initiative Media has a new analytic tool, PropheSEE, that measures online buzz around the fall TV lineup, Media Post reports. From May to July, PropheSEE analyzed 15 million blogs and online chat groups to uncover attitudes toward plot developments, loyalty or dislike for particular characters, and other opinions.
Initiative says PropheSEE sifts through many combinations of words and draws conclusions about their proximity and usage to analyze feelings, emotions, opinions, and contentions.
The company recommends that clients don’t disrupt the viewing experience, but enable it by such tactics as sponsoring online gaming content, or adjacent interviews with relevant stars of those shows.
But not all media buyers are enthusiastic. “A lot of people will watch the first episode, but then the audience dwindles rapidly,” warns Brad Adgate, senior vice president and director of research for Horizon Media. “Down the road, there are many other variables that are going to influence a show’s actual success”