Cell Phone Telemarketing Still Forbidden, Despite Email Rumors

An urban myth is once again circulating via email claiming that proposed directories of cell phone numbers are being compiled for use by telemarketers and that, unless you get your number on a do-not-call list, you will be marketed to. And once again, the Direct Marketing Association (DMA) has had to resort to reminding consumers, legislators, and regulators about the truth surrounding cell phones and unsolicited telephone marketing calls: that it is illegal for solicitation calls to be made to wireless phone numbers without clear permission from the individual, and that the DMA and its members vigorously support enforcement of the absolute restriction on unsolicited calls to cell phones for marketing purposes.