Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Radio Disney Offers New Holiday Advertising Format

Published on September 08, 2005
radiodisney.jpg
Radio Disney's Holiday Wish List program allows listeners to log on to RadioDisney.com and vote on their favorite gifts. Disney says toy and game advertisers will learn which of their products are on kids' minds and which aren't. After voting, a "Top 5 Most Wanted Toys" list appears that can be emailed to others. Other sponsorship opportunities include the "Spotlight of the Week" toy or game. The Holiday Wish List program will be supported by on air mentions and custom web pages on RadioDisney.com.