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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Radio Disney Offers New Holiday Advertising Format
Radio Disney’s Holiday Wish List program allows listeners to log on to RadioDisney.com and vote on their favorite gifts. Disney says toy and game advertisers will learn which of their products are on kids’ minds and which aren’t. After voting, a “Top 5 Most Wanted Toys” list appears that can be emailed to others. Other sponsorship opportunities include the “Spotlight of the Week” toy or game. The Holiday Wish List program will be supported by on air mentions and custom web pages on RadioDisney.com.