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JCDecaux Renews JFK and La Guardia, Adds Port Authority
French outdoor advertising group JCDecaux has extended its advertising contract with John F. Kennedy International Airport and La Guardia Airport by 10 years. As part of the renewal, the contract now includes Newark Liberty International Airport, the New Jersey-Manhattan rail link, the Port Authority Bus Terminal, and George Washington Bridge Bus Station, Reuters reports.
According to a statement issued by the company, the airport market is expected to grow 4.1 percent during the next 15 years, leading to an almost double digit increase in passenger numbers from 3.9 billion last year to 7.4 billion by the end of the next decade.