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Interactive TV Polls NYC Viewers

Published on September 12, 2005
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In a first for New York, Time Warner Cable is offering an interactive TV element to subscribers in the NYC market, Mediaweek reports. During the run-up to the Democratic mayoral primary Sept. 13, viewers of Time Warner Cable's NY1 News network can participate in a "snap poll" by using specially marked keys on their digital remotes, and will be tracked and reported within minutes. The snap poll will hit the screens Tuesday at 8:00 p.m. and will continue through the close of the polls.