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SEO Bests SEM

A new iProspect and JupiterResearch study finds that more than one in three search marketers say that optimization efforts pay off more than paid search campaigns, MediaPost reports. But more than 20 percent also say they don’t measure ROI.

Thirty-five percent of 138 survey respondents said that optimization led to higher ROI, while 11 percent indicated that paid search produced better results. Nine percent said the results were similar.

The study also found that 21 percent of respondents didn’t measure ROI. Ten percent said they couldn’t measure ROI and 14 percent were unable to distinguish between ROI for paid links and optimization.