Port Authority: New Ways to Reach 450M Commuters

The Port Authority of New York and New Jersey announced that it has selected Active Public Enterprise Group and aXcess Partners Worldwide to generate new revenue sources via a multi-year, municipal marketing and sponsorship program. To execute the new program, the two agencies have created Impact Live Media, which will offer an abundance of new advertising opportunities to marketers in Port Authority's assets, which include: JFK International, Newark Liberty International, and LaGuardia and Teterboro airports; the George Washington Bridge; the Lincoln and Holland tunnels; the three bridges between Staten Island and New Jersey; the PATH rapid transit rail system, and the Port Authority Bus Terminal in midtown.