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Enterprise becomes Nascar’s Official Rental Company

Published on September 13, 2005
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Enterprise Rent-A-Car signed a multiyear deal with Nascar to become the racing organization's "official rental car company," Brandweek reports. Enterprise will air TV spots during Nascar events and auto racing programming. Enterprise has also become a charter and exclusive rental car sponsor of the Nascar RacePoints program, allowing race fans to earn points toward rewards when they rent vehicles from Enterprise.