Radio Disney Joins Latino Programming Boom

Viva Disney, an all family, Spanish-language radio program, has launched in weekly syndication to several top markets via a recent Entravision agreement, including Denver, El Paso, Phoenix, Albuquerque, and West Palm Beach, with further expansion planned throughout the year, Radio Disney has announced. Stations can choose between two formats, depending on regional preferences: Latin Pop or Modern Mexican. According to the company, the Latino community makes up almost a quarter of the total U.S. population and as a group listens to radio twice as much as other groups. Research also shows that ethnic radio DJs and personalities have a strong connection with their audience.