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ANA Survey: Agencies Not Able to Work Across Disciplines

Published on September 16, 2005
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A survey based on interviews with more than 100 advertisers found that agencies are not meeting the expectations of many advertisers when it comes to the ability to handle or add new services, integrate campaigns across multiple disciplines, and provide operational efficiencies that help reduce costs, B to B writes.
Related categories: Feature, Interactive, Account Service, Analytics, Agencies, Media Buying, Creative Issues, Integrated/Cross-Media/Convergence, Media Department, Media Planning, Ad Targeting, Business-to-Business,

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