TV Takes to Touting Shows on Blogs

VH1, TBS, and several PBS affiliates have all taken to promoting their shows on BlogAds, the leading blog advertising network, because inventory is cheap and TV show promoters can target ads to an audience they believe is most likely to watch their programs, Mediapost reports. The high return on investment and the ability to reach influencers (believed to be a key characteristic of blog readers) attracted Richard Turner, senior vice president of interactive marketing at TBS, to advertising on blogs. "They tend to be an efficient media buy," he said.