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PPM Houston: Less TSL, But More Listeners

Published on September 20, 2005
The ratings from Arbitron's portable people meter trial in Houston are not reassuring for the industry, Billboard Radio Monitor reports. Overall, average quarter hour ratings are down by 20 percent, compared to diary measurements, with morning drive (6 a.m. to 10 a.m., radio's biggest revenue-generating daypart, taking the biggest hit, down by more than 3 percent. Midday (10 a.m. to 3 p.m.) ratings were also lower under the PPM, down 21 percent. Other dayparts were down on average by 12 percent.