NYT Eats Up 9.2% of Consumer Goods Display Ads

The New York Times Co. was responsible for buying 9.2 percent of online display ad impressions in the consumer goods category last month, up from 1.1 percent in August of 2004, Mediapost reports. That makes the company the biggest advertiser in the consumer goods category, according to recent data from Nielsen/NetRatings' AdRelevance. Many of those display ads pushed print subscriptions of the hard copy of the newspaper. The increase in ad share for the Times reflects the company's decision to shift more dollars online.