In-Game Ads Drive 60% Increase in Awareness

In-game campaigns result in a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via Yahoo). And while all ad formats had significant impact, animated 3-D advertising insertions achieved twice the recall of static billboards. In-game advertising has been gaining attention in recent months. In July, In-game ad developer Massive Inc. launched its first full-motion video and audio ads in a major videogame release. More recently, The Jack Myers Media Business Report 2006 Marketing and Advertising Spending Forecast predicted that the fastest growing media segment will be in-game advertising.