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W+K Snags $200 Mil. Coke Account
Coca-Cola has shifted creative duties on its North American ad account for its namesake brand to independent Wieden + Kennedy from WPP Group’s Berlin Cameron/Red Cell without a review, Adweek reports.
W+K adds approximately $200 million in new billings as a result of the shift.
Berlin Cameron will still produce ads for the upcoming holiday season.
W+K and Berlin Cameron are under consideration and competing for Coke’s global iconic campaign, expected to be decided by the end of the month. The iconic campaign is expected to run in North America as well as other countries worldwide.