Nielsen Delivers Outdoor Ratings to Advisory Board, Responds to TAB’s RFP

Nielsen Outdoor has delivered its first outdoor ratings, tracked using a GPS-based ratings service, to its Global Outdoor Advisory Committee (GOAC) - a group of advertisers, agencies, and media owners who helped design and evaluate the service, Mediaweek reports. To measure exposure, Nielsen recruited 750 consumers to carry cell-phone sized GPS devices while they traveled on foot or in cars in the Chicago area. The travel log data was linked with the daily effective circulation figures from the Traffic Audit Bureau to give estimates for consumer exposure to about 13,000 outdoor faces in the Chicago market.