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- AT&T Sends Controversial ‘American Idol’ Text Message
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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‘Lost,’ Others Available for Download to iPods
Apple and Walt Disney have inked a deal to provide next-day downloads of popular shows - such as Desperate Housewives and Lost - to the new video iPod via iTunes for $1.99, Adrants reports. The mobile, pay-per-view programming may make sense for the networks in these days of dwindling ad revenue, but for marketers, the commercial-free aspect of the programming could mean that an ad medium has been pulled from under their feet.
Whether viewers will want to watch their favorite shows on a 2.5-inch screen remains to be seen. On the other hand, as ABC is requiring producers to use a six-act format - meaning commercial breaks happen more often during a show - and as complaints have been received, viewers may just embrace the new medium.