Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

‘Lost,’ Others Available for Download to iPods

Published on October 13, 2005
video ipod.jpg
Apple and Walt Disney have inked a deal to provide next-day downloads of popular shows - such as Desperate Housewives and Lost - to the new video iPod via iTunes for $1.99, Adrants reports. The mobile, pay-per-view programming may make sense for the networks in these days of dwindling ad revenue, but for marketers, the commercial-free aspect of the programming could mean that an ad medium has been pulled from under their feet.