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Jack Format is Top 10 in Spring AQH Share
Paragon Media Strategies has released a study of the Spring Arbitron results for Jack-formatted FM stations and estimates that, for adults 25-54, the format delivers an average quarter-hour share of 4.2 (Mon-Sun, 6 a.m.-12 midnight) and has an average time spent listening of six hours, Billboard Radio Monitor reports.
That 4.2 AQH share translates to a rank of eighth place in the average market where the format exists. Fully 65 percent of the format’s demo is aged 25-44, according to the Paragon analysis; with a bit more than half of that category, 37 percent, falling in the older 35-44 cells and 28 percent in the younger 25-34 cells.