Hispanic Mags Snare Paltry 2.9 Percent Hispanic Media Spend

U.S. Hispanic magazines received only 2.9 percent of total Hispanic media spend - compared to 17 percent for magazines in the general market - and some Hispanic titles discount as much as 30 to 40 percent off rate card prices, attendees at the U.S. Hispanic Magazine Summit in Puerto Rico this weekend were told, according to AdAge. Advertisers say that Hispanic magazines have too small a reach and not enough accountability.