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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
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- Top 10 Print Media Websites - February 2010
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‘Colbert Report’ Logical Spin-Off from ‘Daily Show’
The Colbert Report is funny, smart, and a logical spin-off from Comedy Central’s Daily Show, writes Toni Fitzgerald of Media Life. In a quality that may not become fully appreciated until the elections in 2008, the show - which has Stephen Colbert acting as a fictional, pompous news anchor obviously modeled after Fox’s Bill O’Reilly and others - it looks as though it could act as a logical point of attraction for America’s “increasingly disgruntled left,” Fitzgerald writes.
Whereas the Daily Show makes fun of both right and left, Colbert could become for the left what Limbaugh was for the right in the years leading to the 2000 election.
The show, similar in tone and creative to the Daily Show, could be a smart programming move from Comedy Central, which wished to extend the Daily Show brand. If the network had made the Daily Show into a full hour, or added a weekend edition, which then flopped, it could have lost viewers in the process. But if The Colbert Show fails (after its promising start), it could be cancelled with little or no harm to its predecessor.