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Primedia: May Split Consumer Guides from Enthusiast Media
Magazine publisher Primedia Inc. said yesterday that it is exploring a potential split in two, separating into two publicly traded entities its Consumer Guides segment from its Enthusiast Media and Education segments, Marketwatch reports.
Chairman Dean Nelson said a spin-off would be “the next logical step in the clarification of our long-term business strategy,” and that the plan would “lead to greater growth opportunities and ultimately enhanced shareholder value.”
This is a strategy that has been pursued by other media companies during a tough economic climate, Marketwatch writes.