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Maxim Plans India Launch
Dennis Publishing’s Maxim is launching in India next month, ahead of three other launches this autumn in Bulgaria, Romania and Indonesia, Mediaweek reports. Maxim will launch with an initial print run of 80,000. Although the country’s population nears 1.1 billion people, the market is still relatively small. The bestselling men’s mag there, Man’s World, currently moves between 12,000 and 15,000 copies.
Maxim will be the first international men’s lifestyle title to debut in the country, ahead of rival FHM, as the titles seek new audiences. Media Transasia India picked up the exclusive license agreement from Dennis and the launch is planned for November, with a Hollywood celeb rumored to front the first issue.