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Maxim Plans India Launch

Published on October 26, 2005
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Dennis Publishing's Maxim is launching in India next month, ahead of three other launches this autumn in Bulgaria, Romania and Indonesia, Mediaweek reports. Maxim will launch with an initial print run of 80,000. Although the country's population nears 1.1 billion people, the market is still relatively small. The bestselling men's mag there, Man's World, currently moves between 12,000 and 15,000 copies.