Scion Runs ‘Trick and Treat’ Halloween Campaign

Scion has a new Halloween-themed outdoor and online campaign promoting the 2006 Scion, with the headline "Trick and Treat," Adrants reports. Billboards and wild postings can be seen in Atlanta, Austin, Denver, Los Angeles, New York, and Portland, and wild postings are also appearing in Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia, and Sacramento. The ads feature an orange Scion with a black, spread-winged bat over the hood and sides of the car. "Trick" in the headline refers to the tendency of Scion buyers to "trick out" their vehicles, while "treat" refers to the brand's extended options. Online banners will run through Halloween. The campaign was created by ATTIK.