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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
In-Person Events Most Effective for B2B Marketers
A survey of 860 b-to-b marketers released last week revealed that marketers believe in-person events are one of the most effective marketing tactics, B to B reports. The American Business Media survey results showed that 63 percent of respondents said events were most effective for lead generation, and 61 percent said they were most effective for brand building.
The survey also showed that 49 percent of b-to-b marketers have been using online marketing this year, and 55 percent said they expect to use online by 2008.