Media Buyers: One of Top Three Newsweeklies to Vanish

As circulation and newsstand sales drop, the ability of newsweeklies to remain viable in an increasingly competitive marketplace won't last much longer, according to a recent Media Life poll of media planners and buyers. While Time, Newsweek, and U.S. News & World Report have managed to stay competitive in the face of the internet's ability to report news more quickly (and, to a lesser extent, competition from TV's cable news channels), readers predict that one of the three will go down the tubes. Most believe that it's the smallest in circulation and the weakest in ad pages, U.S. News & World Report, that won't survive.