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Sirius Satellite Radio Now Accepting Liquor Ads
Sirius has joined the lengthening list of media outlets accepting ads for liquor, debuting commercials for Tanqueray gin on talk, news, sports, and entertainment channels such as Cracked Up Comedy, Maxim Radio, OutQ Radio, and Sports Byline, the New York Times reports. Tanqueray chose Sirius for the ads because it wanted to run a music commercial - two-and-a-half minutes of a Tanqueray branded hip-hop song called Get Your Ice On - and traditional radio stations and networks tend not to accept anything longer than 60 seconds.
The Tanqueray song can also be heard on tanqueray.com and getyouriceon.com, and about 30,000 copies of the song on CD are being given away at performances by comedian Mike Epps on his Tanqueray sponsored national tour.
Only the Big 6 networks - ABC, CBS, Fox, NBC, UPN, and WB - still refuse to accept ads for distilled spirits. Sirius rival XM Satellite Radio already carries liquor ads.
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