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JCDecaux Signs 30-Year Outdoor Contract in Beijing

Published on November 04, 2005
jcdecaux in beijing.jpg
JCDecaux and Chinese outdoor company Beijing Gehua Cultural Development Group have signed a 30-year outdoor advertising joint venture to develop street furniture and other outdoor ad opportunities in Beijing, according to Brand Republic. The joint venture forms a new company, Gehua JC Decaux Outdoor Advertising, and will be equally owned by the two partners.