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ABC Creates New Public Place Category
The Audit Bureau of Circulations has created a new category under which it will allow public place magazine copies to be reported, Mediaweek writes. The new circulation category, called Verified, allows publishers to report copies distributed to public places like doctor’s offices, hair salons, and hotel rooms, and will be available as of the June 2006 reporting period.
Time Inc. had requested that it be allowed to begin reporting Verified circulation as early as the December 2005 statements; ABC rejected the request, but said that Time Inc. and other publishers can report the new category on an additional Statement Plus document.