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Yahoo Testing Ingenio Pay-Per-Call Ads
Yahoo Local is reportedly running pay-per-call ads being served by Ingenio, writes SearchEngineJournal (via MarketingVox), citing a post on the Search Engine Watch forums by a member who apparently received verbal confirmation from a Yahoo rep that Ingenio is indeed testing pay-per-call listings with Yahoo. Ingenio also serves pay-per-call ads for AOL, and they have been more profitable than other ads, points out WebProNews.
Pay-per-call advertising is well suited to the local search market, appealing to smaller businesses that haven’t otherwise marketed themselves online.