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‘Cookie’ Flaunts the Woman within the Mom

Fairchild Publications has launched Cookie, a magazine for moms who want to “remember how good it feels to be a little impractical, a little impulsive, a little vain,” writes the New York Times. The title, which will appear on newsstands beginning Nov. 15, joins a number of other new titles, including Bundle, from Harris Publications, Wondertime, which is due in February from Disney, and Violet (started by stylist Keki Mingus and offering an edgier view of parenting) which arrived last fall.

 

To stand out in the market, Cookie will be positioned as less a parenting how-to than as a lifestyle guide, with an emphasis on the woman within the mother.

The premiere issue holds 92 pages of advertising, including businesses not traditionally found in this category, like Citibank, Lexus, and Neiman Marcus.