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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
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- Top 10 Print Media Websites - February 2010
Online Car Buyers Mostly Research Brands
A new study by Claria’s Feedback Research suggests that most online car shoppers - 63 percent - know the type of vehicle, though not the brand, they want before they start their online research, which consist mainly of comparing brands, reports InternetRetailer (via MarketingVOX). Price is the most important research topic for 58 percent of online car buyers. Others are size of the car (51 percent), the reputation of the car manufacturer (48 percent) and a vehicle’s design and style (46 percent).
The study also found that 61 percent of car buyers bought a car, truck or SUV within two months of starting their web search, which on average consists of visiting five sites during the purchasing cycle.
Of the third-party vehicle comparison sites, the ones visited most were Autobytel.com, followed by Autoweb.com, Carsdirect.com, Automotive.com and Kelley Blue Book (KBB.com).