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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
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- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
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- Top 10 Print Media Websites - February 2010
Midterm Election Spending Could Top 2004 Presidential Race
Spending for next year’s midterm election could reach as high as spending during the presidential election year of 2004, a lofty $1.7 billion, AdAge writes. This year’s election has already broken records for an off year, at $515 million.
The big-state governor races - Minnesota, Texas, New York, California, and Illinois - are expected to fuel the increase, along with some U.S. Senate races. President Bush’s tarnishing image may also increase the number of competitive congressional districts, according to Evan Tracey, chief operating officer of TNS Media Intelligence Campaign Media Analysis Group.