Search »

DMA Speaks Out Against 12.7% Media Mail Hike

In a letter to the chairman of the U.S. Postal Service Board of Governors, the Direct Marketing Association has urged the Board to reconsider the Postal Rate Commission’s Media Mail rate recommendation. The letter states that, while the Postal Rate Commission’s recommendations reflected the U.S. Postal Service’s requests in many areas, the Media Mail increase - at 12.7 percent - is more than twice the increase sought by the USPS, and more than twice the increase recommended by the Postal Rate Commission for First Class or Standard Mail.

The Association for Postal Commerce sent a similar letter, according to DM News. The letter stated that “for more than 30 years, the USPS has simply ignored the needs and concerns of [Media Mail] mailers and has made no effort to modernize this service. That indifference to a small but important subclass cannot be permitted to continue.”