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Chrysler Sponsors Time’s ‘Person of the Year’

Chrysler has signed a $5 million to $7 million multimedia platform deal with CNN for Time magazine’s 2005 “Person of the Year,” MediaPost reports.

Most of the Ad dollars will be spent on TV, but other medium include print, Internet, wireless, podcasting, video-on-demand, broadband, and interactive TV elements. The ads begin today and will continue until December 18, when the “Person of the Year” is selected.

 

TV spots include tagged tune-ins promoting the show on CNN, CNN Headline News, and the CNN Airport Network. This is the first year CNN has built an integrated marketing program around the event.

CNN says 80 percent of its ad deals are integrated with other non-traditional TV platforms. Two years ago only 20 percent of its advertising deals were integrated.