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Chrysler Sponsors Time’s ‘Person of the Year’

Published on November 21, 2005
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Chrysler has signed a $5 million to $7 million multimedia platform deal with CNN for Time magazine's 2005 "Person of the Year," MediaPost reports. Most of the Ad dollars will be spent on TV, but other medium include print, Internet, wireless, podcasting, video-on-demand, broadband, and interactive TV elements. The ads begin today and will continue until December 18, when the "Person of the Year" is selected.