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- AT&T Sends Controversial ‘American Idol’ Text Message
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JetBlue Ready to Name JWT, Mediacom
JetBlue will name WPP’s JWT and Mediacom to handle creative and media duties respectively, according to sources, Adweek writes. Four other contenders - Taxi, Amalgamated, mcgarrybowen, and incumbent The Ad Store - pitched for the creative account. Another creative contender, Bartle Bogle Hegarty, withdrew last month after winning British Airways’ $100 million global account.
Media incumbent, Wieden + Kennedy, did not defend. JetBlue’s ad account is estimated at $25 million.