JetBlue Ready to Name JWT, Mediacom

JetBlue will name WPP's JWT and Mediacom to handle creative and media duties respectively, according to sources, Adweek writes. Four other contenders - Taxi, Amalgamated, mcgarrybowen, and incumbent The Ad Store - pitched for the creative account. Another creative contender, Bartle Bogle Hegarty, withdrew last month after winning British Airways' $100 million global account. Media incumbent, Wieden + Kennedy, did not defend. JetBlue's ad account is estimated at $25 million.