Balloons Mean More than Branding in Macy’s Parade

Four new balloon characters will join the Macy's Thanksgiving Day Parade this year, according to The New York Times: Mr. Potato Head, Scooby-Doo, JoJo from the Disney Channel's JoJo's Circus, and Dora the Explorer, the parade's first Latina character. The parade sees more than 2.5 million viewers lining the route from Central Park West to Herald Square, with more than 50 million watching on network television.