Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

NYC to Launch In-cab, Interactive Advertising in 2006

Published on November 28, 2005
targeted media partners.jpg
New York City has mandated that its 16,000 cabs be equipped with interactive units, designed to provide city and tourist information, taxi fares, a GPS location system, credit card billing, and, of course, advertising, eWeek writes. Interactive Taxi, a subsidiary of Targeted Media Partners that provides just such a technology and has deployed its interactive screens in cities such as Boston, San Francisco, and Chicago, is a finalist for the contract, which will be awarded in early 2006, according to Mediapost.