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- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
Advertisement
- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- TV Broadcast Spot Prices Up Y-O-Y in 2011
- 1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
- Email Conversion Rate Benchmarks Higher Among B2B Cos
- Online Viewers Prefer Socially Recommended Videos
- Consumers Say Cable TV More Expendable Than Mobiles
- Facebook Ad Budget Growth Outpaces Paid Search
- CPG Top Spender in ‘11 Online Video Ads
- 3 in 4 US Orgs Say Social Media Poses Challenge to Email
- Pinterest | Social Media ROI | Earned Media | Cost of Loyal User
- Mobile App Usage Continues to be Popular
Advertisers ‘Lust’ after Students, Campus Papers Deliver
While the commercial newspaper industry faces layoffs and shrinking circulation, college newspapers are operating like professional papers, and they're thriving, according to Newsweek (via MSNBC). The Daily Pennsylvanian, the student paper at the University of Pennsylvania, has a staff of 200 reporters and photographers and a budget of $1 million, the UCLA Daily Bruin's offices boast 100 top-notch Apple workstations, and the Indiana Daily Student has an annual payroll of $380,000, to name a few.
