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Advertisers ‘Lust’ after Students, Campus Papers Deliver

While the commercial newspaper industry faces layoffs and shrinking circulation, college newspapers are operating like professional papers, and they’re thriving, according to Newsweek (via MSNBC). The Daily Pennsylvanian, the student paper at the University of Pennsylvania, has a staff of 200 reporters and photographers and a budget of $1 million, the UCLA Daily Bruin’s offices boast 100 top-notch Apple workstations, and the Indiana Daily Student has an annual payroll of $380,000, to name a few.

 

Success is high in part because advertisers “unreservedly lust” after the readers, the article states. Indeed, companies like Amazon, Verizon Wireless, and major movie studios are spending millions of dollars on student dailies per year to reach the young, educated, savvy, and brand-conscious students, an estimated 95 percent of which actually read campus papers.