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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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- Four in 10 US Adults Own Game Console; More Women Play Wii
Poor CMO Performance Leads to Lack of Clout
A CMO Council study has found that top marketing executives admit that poor performance has led to a lack of influence within the corporate hierarchy, BtoB reports.
Only 10 percent of respondents to the CMO Council survey said their marketing groups are “highly influential and strategic” within the company. Less than half said their teams are “well regarded and respected,” even though two-thirds of CEOs polled in a separate survey by Chief Executive magazine said their marketing groups are “mission critical” for creating top-line growth.