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70% of Gen Y Prefers Events over TV, Internet

A survey of 2,574 U.S. consumers commissioned by nontraditional marketing agency Jack Morton reports (via Adrants) that Gen Y consumers prefer live marketing over TV and Internet advertising.

 

Seventy percent of 13- to 23-year olds surveyed said experiential marketing is extremely or very influential on their opinion of a product or brand. Sixty-five percent said that participating in an event would cause them to act more quickly to purchase a product. Seventy-six percent said that participating in an event would make them more receptive to the brand or product’s advertising. Finally, 74 percent said participating in a live marketing experience is something they would tell others about.