Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Tesco to Go with Frank Lowe

Published on December 06, 2005
tesco.jpg
Come March, Tesco will leave Interpublic Group's Lowe to join Frank Lowe when he starts his new agency, Adweek reports. Tesco is Lowe London's largest client by revenue - spending an annual $80 million on ads - and has been with the firm for 16 years. The news comes just days after agency chairman and top Tesco executive Paul Weinberger announced that he is leaving Lowe London to join Frank Lowe at his new agency. Lowe retired from Lowe London, the agency he founded in 1981, in 2003.