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Tesco to Go with Frank Lowe
Come March, Tesco will leave Interpublic Group’s Lowe to join Frank Lowe when he starts his new agency, Adweek reports. Tesco is Lowe London’s largest client by revenue - spending an annual $80 million on ads - and has been with the firm for 16 years. The news comes just days after agency chairman and top Tesco executive Paul Weinberger announced that he is leaving Lowe London to join Frank Lowe at his new agency. Lowe retired from Lowe London, the agency he founded in 1981, in 2003.
Two others who worked on the Tesco account for Lowe London - senior copywriter Sam Cartmell and senior art director Jason Lawes - also resigned to join Lowe’s new agency.
Garry Lace, CEO of Lowe London, is quoted as saying, “This is obviously very disappointing for all of us.” But he wishes Tesco “every continued success at their new agency.”