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Top Radio Companies form HD Digital Alliance

Published on December 07, 2005
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Seven of the top U.S. radio companies have announced a strategic alliance, the HD Digital Radio Alliance, to accelerate the rollout of HD Digital Radio. The companies will work together to coordinate the rollout of HD and HD2, lower receiver price, and jointly market HD digital. Member companies will devote more than $200 million in ad time on their own stations in 2006 to promote digital channels. The group expects to announce its first market-specific HD2 programming line-up early in the new year, including launch dates, specifics on specialized multicast signals, and a nationwide consumer marketing campaign.