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Emmis Detects ‘iPod Fatigue’

Emmis radio division president Rick Cummings recently told a group of Wall Street analysts that his own research of college students is picking up what he called “iPod fatigue,” Billboard Radio Monitor reports.

 

Cummings said that “iPod fatigue” happens when younger listeners have “100 songs on their iPods and they’re sick of dealing with it.” The opportunity for radio, said Cummings, is “to continue to lean on content and to bridge that [technology] with the radio audience.”

In other words, professionally produced content can be the bridge to reaching younger listeners.  For example, Cummings said that Emmis is starting to offer podcasts and that podcasts produced by radio professionals can eclipse the quality of independent sources.